Digital Strategist Coordinator
University of Tennessee Chattanooga
Knoxville, TN
Full-time
Advertising / Marketing / Public Relations
Posted on June 1, 2023
Digital Strategist
University of Tennessee Foundation, Inc.
Description: The University of Tennessee Foundation, Inc (UTFI) is seeking an individual who is well-organized, detail-oriented and flexible with good time management skills and judgment to join the Central Services team in Knoxville, Tennessee. Reporting to the Director of Digital Strategy and Innovation, the Digital Strategist will be responsible for developing and implementing effective strategies across online giving solutions, event registration management tools, email marketing, and website management platforms with the ultimate goal of maximizing the impact of the UT Foundation and helping reach annual alumni engagement and fundraising goals.
Qualifications :
Job Duties:
- Develop and execute email marketing strategies to engage donors and cultivate relationships
- Serves in support role for multiple days of giving across all campuses within the University of Tennessee system
- Help maintain an effective online donation platform, ensuring a seamless donor experience and efficient processing of donations.
- Use tools to build event registrations that engage constituents but will also provide necessary data for reporting
- Offer support, training, and troubleshooting assistance to colleagues regarding email marketing, event registrations, and online form tools.
- Stay abreast of emerging trends, technologies, and best practices in digital marketing, fundraising, and engagement.
- Assists in the Digital Strategy and Innovation team’s transition to Salesforce and related native applications, including Marketing Cloud, Blackthorn and more, and WordPress CMS
Who We Are!
The Foundation is an interdependent nonprofit corporation that enriches the lives of the students, faculty, staff, alumni and friends of the University of Tennessee through alumni engagement, financial stewardship and private investments. While our advancement team aspires to be a key driver in UT’s vision of being a top public research university and producing at the level of a top SEC fundraising program, UTFI supports them by providing a unique benefits package that includes:
- Remote work schedule opportunity,
- Eligible for up to 24+ paid days off per year and 12 paid days off for holidays,
- Tuition reimbursement,
- Employee discounts such as Orlando theme parks and Biltmore, and
- Full comprehensive benefits & retirement package, plus more!
Qualifications
A bachelor’s degree in communications, marketing, journalism or related field with a minimum of 1+ years of proven experience in digital marketing, online fundraising, or website management is required. Experience with select email marketing tools (Emma, Salesforce Marketing Cloud, or similar), or web content management systems (Wordpress, Wix, Squarespace or similar) is preferred.
Skills
Strong written and verbal skills required, and ability to think creatively and strategically in pursuit of objectives is critical. Interested candidates should have excellent analytical skills with the ability to interpret data and generate insights, as well as project management skills with the ability to meet deadlines and deliver high-quality work.
The ideal candidate will be highly supportive of and committed to diversity, equity, and inclusion. To build a diverse workforce The University of Tennessee Foundation, Inc. encourages applications from individuals with disabilities, minorities, veterans and women. EEO/AA employer.
To be considered for candidacy, please include a cover letter and resume in addition to completing the on-line profile. Applicants should complete the on-line profile in entirety to demonstrate the minimal education and experience required for this position. Incomplete profile information as it relates to the requirements listed will eliminate candidacy for this opportunity. Use keyword 230000014P to apply to this position from the link. https://hr.tennessee.edu/jobs/staff-positions/