Data Strategy Analyst
Req #38064
To connect with us, visit www.gannett.com
BASE SALARY: $75-$90,000 annually
The Data Strategy team supports the development of key company strategic priorities and ongoing business processes through proprietary research studies, secondary research review, insight generation, and competitive intelligence analysis. Additionally, the team supports new product and business opportunities based on market research and insights, as well as the management of the expanded Voice of the Customer (VOC) program.
Job Purpose
The Data Strategy Analyst position will be an integral member of the Data Strategy team, focusing on consumer research and VOC initiatives, including:
- Conducting primary consumer research studies (quantitative and qualitative) to inform internal stakeholders and drive business decisions
- Analyzing consumer feedback from various channels to proactively identify issues and opportunities
- Communicating/socializing consumer findings throughout the organization
BASE SALARY: $75-$90,000 annually
Duties and Responsibilities
Specific job responsibilities include:
- Survey development, programming and execution
- Data processing, cleaning and coding of open-ended responses
- Analysis of VOC feedback from various feedback sources
- Assist in the development of our internal Natural Language Processing (NLP) engine currently being built
- Prepare Excel and PowerPoint reports to showcase key insights from primary research and VOC feedback
- Create innovative ways to display data/insights
- Work collaboratively with departments across organization to develop key insights and VOC driven recommendations
- Work with external sample providers to obtain third party sample for research studies
Qualifications
Required Qualifications include:
- Bachelor’s degree with emphasis in business or marketing disciplines
- 3-5 years of experience working in market research, analysis, strategic planning or marketing
- Proven ability to synthesize and communicate highly complex data and key findings
- Familiarity with distilling research findings from primary and secondary (both qualitative & quantitative) data
- Experience with survey research tools such as Qualtrics, Survey Monkey, etc.
- Experience with Microsoft Office Excel, PowerPoint, SharePoint or Teams
- Strong analytical and interpretative skills
- Excellent interpersonal and communication skills
- Excellent organization skills with the ability to prioritize workload and manage multiple projects
The annualized base salary for this role will range between $45,000 and $105,800. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Other details
- Job Family Enterprise Data Management
- Job Function Data Strategy & Analytics
- Pay Type Salary
- Min Hiring Rate $75,000.00
- Max Hiring Rate $90,000.00