Consumer Marketing Strategy Director - The Tennessean, Nashville, TN
Req #26659
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com or www.localiq.com
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement and mitigate churn for The Tennessean in Nashville, TN. The successful candidate will have a keen understanding of the market, will collaborate with the news team on marketing plans, will work with various teams to execute on the plan, and will communicate results to the news teams, as well as the corporate teams.
Base Salary: $90-$110k
Key Responsibilities:
· Responsible to drive volume and revenue by overseeing consumer sales and engagement results
· Develop sales and engagement strategic plans including the audience roadmap to drive revenue
· Work with news teams to optimize and sell against trending stories
· Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms and native apps
· Be present (onsite) at key meetings
· Responsible for planning, managing and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
· Oversite of SEO to increase subscription sales
· Ensure website and ads are functioning as expected for both print and digital subscriptions
· Create and launch in-app campaigns to drive subscriptions or improve engagement
· Communicate results with key stakeholders
· Respond to changing trends
· Understand competitive landscape in the market and factors that are impacting growth
· Adhere to all pricing strategies as defined by Local Revenue and Planning
· Connect with social and search teams to stay abreast of most trends and best practices
Requirements:
· Bachelor's Degree · 5+ years sales and marketing experience
· 2+ years subscription sales experience
· Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
· Demonstrated experience collaborating with cross-functional teams
· History of delivering results and implementing change
· Strategic marketing planner
· Ability to derive actionable insights from social media metrics and marketing data
· knowledge and understanding of technology, search, new trends and the latest in social media features
#LI-NR2
Other details
- Job Family Marketing Operations
- Job Function Marketing
- Pay Type Salary
- Min Hiring Rate $90,000.00
- Max Hiring Rate $110,000.00